Trust is the New Black (Dress) for Healthcare Marketers

We’ve watched the ad and witnessed the controversy. Now, we’re asking: “What’s next?”

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Coaching is a Women’s Wellness Strategy

jensmileSo, who are we, the 21st Century women,  and how can you reach us most effectively not only about your products but our desire for wellness?

We’re your sister, daughter, mother or grandmother.  There are millions of today’s women like me out there, across all cultures, and you can reach us by going beyond traditional loyalty strategies like incentives and coupons. Give us a [Read more ....]

Engaging with working women: menopause momentum

If you’ve ever doubted the myriad opportunities you have, as a healthcare marketer, to help women relieve the symptoms of menopause, listen to this video.

I’d love your thoughts on how you, as a marketer, can address this woman’s needs.  Happy to  post your ideas and comments and bring them into our thought leadership panel discussions.

I look forward to hearing [Read more ....]