Posts Tagged ‘Behavior Change’


Coaching is a Women’s Wellness Strategy

jensmileSo, who are we, the 21st Century women,  and how can you reach us most effectively not only about your products but our desire for wellness?

We’re your sister, daughter, mother or grandmother.  There are millions of today’s women like me out there, across all cultures, and you can reach us by going beyond traditional loyalty strategies like incentives and coupons. Give us a [Read more ....]


Engaging with working women: menopause momentum

If you’ve ever doubted the myriad opportunities you have, as a healthcare marketer, to help women relieve the symptoms of menopause, listen to this video.

I’d love your thoughts on how you, as a marketer, can address this woman’s needs.  Happy to  post your ideas and comments and bring them into our thought leadership panel discussions.

I look forward to hearing [Read more ....]


Women’s Health Week: Living Longer…Living Better?

national-womens-health-week

This week is National Women’s Health Week and a time when women’s advocacy groups, and health reporters will hopefully shower us with good news on how women can live longer and better.  [Read more ....]


empathy - does your healthcare brand have it?

smoking-cigarette

Most of us think of empathy as a personal quality.  According to Wellcoaches, a company that trains health and wellness coaches for individuals and corporations,  empathy is a critical success factor in helping clients make lifestyle changes to achieve their wellness goals.

As a coach and a marketer, I couldn’t agree more.  So, what does a brand have to be [Read more ....]


Inside Scoop for Healthcare Marketers: Fun is a Behavior Change Strategy

many-women1Today, women like me are transforming your marketplace. And with $11 trillion in consumer spending power and a family or business to care for, we represent your biggest ally and marketing partner - if your communications engage us and work with us. But your key to the shifting [Read more ....]