According to KC Healthcare Communications, women make 85% of healthcare decisions and purchase 75% of OTC products. More than 70% of caregivers are working women and 95% of women overall say they are knowledgeable… read more
Shifting A Marketing Model Towards Wellness
Women are transforming today’s marketplace. And with $3 trillion in consumer spending power and a family or business to care for, women represent a key ally and marketing partner that is if your communications engage and work with women… read more
Women Are The Sales Force
Pharmaceutical companies that tap into women’s power to influence health decisions for family, friends, and communities are finding the ultimate tipping point. Picture women as the hub in the center of a wheel… read more
